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An office of about 625 sq ft at AED 3,480,274 — AED 5,570 a sq ft — fully fitted and furnished, on a 50/50 plan. Platinum Square Real Estate sells offices in HQ by Rove, Business Bay.
Developer: IRTH Development — registered with the Dubai Land Department as Irth Urban Development L.L.C
Brand partner: Rove Hotels
DLD project number: 4143 — status Active
Location: Business Bay, Dubai
Total units (DLD): 414 — all 414 are commercial. There are no apartments in this building.
Plot area (DLD): 47,131.26 sq m
Construction progress (DLD): 0.7% complete
Registered with DLD: 22 October 2025; construction started 15 December 2025
Completion registered with DLD: 31 March 2029 — the same quarter our feed carries (Q1 2029)
Listed with us: office, about 625 sq ft, from AED 3,480,274 (about AED 5,570 per sq ft)
Payment plan in our feed: 50/50
Delivered: fully fitted and furnished, per the project material
Status: Off-plan, early construction
DLD figures were read from the Project Status Enquiry service on 25 September 2026; price and size are from the current feed and change. Platinum Square confirms both in writing before you reserve. The rate per sq ft is our own arithmetic.
Worth stating plainly, because the name and the Rove association suggest a hotel or residences. The DLD registry records 414 commercial units and zero residential. You are buying a strata office, and that changes almost everything about how you should assess it: the tenant is a company, the lease is commercial, the service charge is a commercial rate, and the exit market is business owners and office investors rather than homebuyers.
The project material describes it as Dubai’s first Grade A commercial office scheme built around a hospitality concept, in partnership with the Rove Hotels brand: over 120,000 sq ft of lifestyle space, lounges and coworking zones, with 22 offices per floor that can be combined into larger units, delivered fitted and furnished so a company can move in and trade.
That is a high rate per square foot by Business Bay standards, and the case for it rests on three things you should verify before paying it: the unit is fitted and furnished, so there is no fit-out cost or rent-free period to fund; the amenity floor is shared, so your 625 sq ft borrows from 120,000 sq ft of lounges and meeting space; and small strata offices in Business Bay let to a deep market of licence-holding SMEs.
Against that: you are paying it in 2026 for a building completing in 2029, and the Rove brand association is a marketing partnership whose contractual scope you should read rather than assume.
50/50 in the current feed. Ask for the dated instalment schedule on the reservation form. With completion registered for March 2029, how the first 50% is spread across a three-year build is the whole question — 50% in year one is a very different commitment from 50% spread to handover.
Completion is registered with the Dubai Land Department for 31 March 2029, and our feed shows Q1 2029 — they agree. The register records the project 0.7% complete in September 2026, which is consistent with a December 2025 start on a building of this size. A registered completion date is a date on the developer’s file, not proof of handover.
Our feed lists concierge service. The project material describes more than 120,000 sq ft of lifestyle areas including lounges, coworking zones and communal spaces. Get the amenity schedule and the furniture and fit-out specification written into the contract — at 0.7% complete, all of it is drawings.
Business Bay, Dubai’s central business district, next to Downtown. For a strata office this is the right side of the trade-off: the highest concentration of licensed businesses in the city, and a tenant pool that renews constantly. We do not publish drive times we have not measured; ask and we will send current routing.
Two buyers. A company that wants to own its own premises rather than rent them, and can wait until 2029 — owning removes rent reviews and gives you a balance-sheet asset. And an investor who specifically wants commercial exposure: office yields in Business Bay have historically run above residential, though we do not publish a yield figure we cannot source and will not quote one here.
It does not suit a buyer who wants a home, a buyer who needs occupancy soon, or an investor who has not priced a commercial service charge. Ask for that estimate early — a building with 120,000 sq ft of shared lifestyle space is not cheap to run, and the cost falls on the owners.
Confirm the permitted use and that your business activity can be licensed at that address.
Get the commercial service charge estimate in writing before anything else.
Ask what the Rove partnership contractually covers — management, branding, amenity operation, or design only.
Get the fit-out and furniture specification as a contract annexe.
Ask for the escrow account for project 4143 and pay only into it.
Get the 50/50 instalment dates, and ask what happens to them if completion moves.
If you may want a larger office later, confirm in writing how units are combined and whether adjacent units can be reserved.
A commercial office building in Business Bay by IRTH Development, in partnership with the Rove Hotels brand, registered with the Dubai Land Department as project 4143 with 414 commercial units.
Offices. The DLD registry records 414 commercial units and no residential units at all.
Business Bay, Dubai.
IRTH Development, registered with the DLD as Irth Urban Development L.L.C.
Completion is registered with the DLD for 31 March 2029, and our feed shows Q1 2029.
0.7% complete on the DLD Project Status Enquiry, read on 25 September 2026. Construction started on 15 December 2025.
50/50 in our current feed. Ask for the dated instalment schedule on the reservation form.
From AED 3,480,274 for about 625 sq ft in the current feed — roughly AED 5,570 per sq ft, fitted and furnished.
The project material states the spaces are fully fitted and furnished so companies can start operating immediately. Get that specification written into your contract.
The project material describes 22 offices per floor with flexible layouts and the possibility of combining units. Confirm the mechanism and any approval needed in writing before you rely on it.
Buy or rent apartments in Business Bay: canal-front towers and live-work residences one stop from Downtown, with strong yields and rising capital value. Once purely commercial, Business Bay has matured into a dense residential district along the Dubai Water Canal, popular with professionals who want Downtown proximity without Downtown pricing. A deep pipeline of branded and mid-market towers, plus the Marasi waterfront promenade, keeps both rental and resale demand high, making it one of the most active investor markets in the city for studios and one-bedroom units.
