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Designed with Pininfarina; DLD registers completion 28 February 2028 and 34.86% built — 1 beds of 864 sq ft from AED 2,985,470. Platinum Square Real Estate sells 1, 2 and 4 bedroom homes in Iconic Tower, Dubai Internet City.
Developer: MERED — registered with the Dubai Land Department as Mered Residences Real Estate L.L.C
Design partner: Pininfarina, the Italian design house founded in 1930
DLD project number: 2865, registered as “Iconic” — status Active
Location: Dubai Internet City, Al Safouh Second, Dubai
Total units (DLD): 319 — 310 residential (144 one-bedroom, 124 two-bedroom, 9 three-bedroom, 33 four-bedroom) and 9 commercial
Plot area (DLD): 45,318.04 sq m
Construction progress (DLD): 34.86% complete
Registered with DLD: 4 January 2024; construction started 30 September 2024
Completion registered with DLD: 28 February 2028 — the same quarter our feed carries (Q1 2028)
Payment plan: our feed carries none; Tanami Properties publishes 5% on booking, 45% during construction, 50% on handover — see below
Amenities in our feed: swimming pool, gym, spa, rooftop terrace, function room, yoga space, kids’ play area
Status: Off-plan, under construction
1 bedroom — 864 sq ft, from AED 2,985,470 (about AED 3,455 per sq ft)
2 bedrooms — 1,276 sq ft, from AED 4,584,808 (about AED 3,595 per sq ft)
4 bedrooms — 2,704 sq ft, from AED 10,993,672 (about AED 4,065 per sq ft)
DLD figures were read from the Project Status Enquiry service on 25 September 2026; prices and sizes are from the current feed and change. Platinum Square confirms both in writing before you reserve. Rates per sq ft are our own arithmetic.
Pininfarina is the Italian design house behind decades of car and product design, and it is the reason most people searching find this building at all. MERED describes the tower as a partnership with Pininfarina, merging design and technology.
What a design partnership means in practice varies enormously from project to project — it can cover the facade, the interiors, the amenity spaces, the furniture, or only the branding. Before you pay a branded premium, ask for the specific scope in writing: which elements Pininfarina designed, and which of them are contractually specified in your unit.
Most buildings get cheaper per square foot as units get larger. This one does the opposite: about AED 3,455 per sq ft on the one-bedroom, AED 3,595 on the two-bedroom and AED 4,065 on the four-bedroom.
That points to the large homes being the premium product — higher floors, better aspect, likely a different specification — rather than a volume discount. With 33 four-bedroom homes and only 9 three-bedroom in the whole building, the large-unit end is deliberately scarce. Ask which floors those prices refer to.
Our own feed carries no payment plan for this project. The fullest published version we have found is Tanami Properties’, read on 25 September 2026:
5% down payment on booking
45% during construction, across six instalments
50% on handover
A 5% booking deposit is unusually low for a branded tower at this price, and if it holds it is the single most attractive term here — it means about AED 149,000 to reserve a one-bedroom rather than the AED 300,000 a 10% deposit would need. Tanami also gives the handover as Q1 2028, which matches the date registered with the DLD.
Treat it as an indication until MERED confirms it. Ask for the dated instalment schedule on the reservation form for your unit; on a build running to 2028, when the instalments fall due matters as much as the split.
Completion is registered with the Dubai Land Department for 28 February 2028, and our feed shows Q1 2028 — they agree. The register records 34.86% complete in September 2026. A registered completion date is a date on the developer’s file, not proof of handover; ask for the written commitment and the delay clause.
The feed lists a swimming pool, gym, spa, rooftop terrace, function room, yoga space and kids’ play area. As with the design scope, ask which of these are contractually committed rather than shown in renders.
Dubai Internet City, in Al Safouh Second — the tech and media employment cluster on the Sheikh Zayed Road corridor, next to Media City and Knowledge Park. Residential stock inside the free-zone districts is thin relative to the number of people who work there, which is the structural argument for a tower here: your tenants can walk to work. We do not publish drive times we have not measured; ask and we will send current routing.
Investors letting to the Internet City and Media City workforce — 144 one-bedroom and 124 two-bedroom homes is a letting profile, and the location supplies the tenants. And, separately, buyers of the 33 four-bedroom homes, who are buying a different product: scarce large floorplates with a design name attached, in a district that has very few of them.
It suits a value buyer less well. At AED 3,455–4,065 per sq ft this is priced as branded stock, and the premium has to be earned by the specification. That is a reason to read the contract annexes carefully, not a reason to dismiss it.
Ask for the Pininfarina design scope in writing — which elements, and which are specified in your unit.
Get the payment plan with dates, and confirm the 5% booking deposit Tanami publishes is what MERED actually offers.
Ask for the escrow account for project 2865 and pay only into it.
Ask which floor and aspect each quoted price refers to.
Get the service charge estimate — branded buildings with spa and rooftop amenities are not cheap to run.
Ask what handover date the sale agreement commits to, and the delay penalty.
A 319-unit residential tower by MERED in Dubai Internet City, designed in partnership with Pininfarina. It is registered with the Dubai Land Department as project 2865, under the name “Iconic”.
Dubai Internet City, in the Al Safouh Second district of Dubai.
MERED, registered with the DLD as Mered Residences Real Estate L.L.C.
The same building. Pininfarina is MERED’s design partner on the project, and the residences are marketed under that association.
Completion is registered with the DLD for 28 February 2028, and our feed shows Q1 2028.
34.86% complete on the DLD Project Status Enquiry, read on 25 September 2026.
Our feed carries none. Tanami Properties publishes 5% on booking, 45% during construction and 50% on handover (read 25 September 2026). Ask MERED to confirm it on the reservation form rather than accepting a split quoted verbally.
1 bedroom from AED 2,985,470 (about 864 sq ft), 2 bedrooms from AED 4,584,808 (about 1,276 sq ft) and 4 bedrooms from AED 10,993,672 (about 2,704 sq ft) in the current feed.
The DLD registry records 33 four-bedroom homes and just 9 three-bedroom homes. The four-bedroom on our list is 2,704 sq ft. Ask us what is left at the top of the building.
It is an employment district with limited residential stock, which supports tenant demand. It is also a free-zone business area rather than a family community, so the buyer profile is investors and people working nearby.
Dubai Internet City is a residential community in Dubai with 4 properties available, starting from AED 2,148,799. Explore off-plan and ready homes from developers including Sharaf Group. Contact Platinum Square Real Estate for availability, floor plans, and payment plans.
